:root {
    --paper: #f3ede2;
    --cream: #ede5d6;
    --ivory: #faf6ee;
    --ink: #1f1a14;
    --ink-soft: #4a4136;
    --ink-mute: #7a6f5d;
    --line: #d8d0bf;
    --line-soft: #e6dfce;
    --forest: #2d4537;
    --rose: #a8543e;
  }
  * { -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; }
  html { scroll-behavior: smooth; }
  body {
    background: var(--paper);
    color: var(--ink);
    font-family: 'Manrope', sans-serif;
    font-weight: 400;
    line-height: 1.55;
    font-size: 16px;
  }
  .num { font-variant-numeric: tabular-nums; letter-spacing: -0.03em; }
  .display-xl { font-weight: 700; letter-spacing: -0.035em; line-height: 1.02; }
  .display-lg { font-weight: 600; letter-spacing: -0.025em; line-height: 1.08; }
  .display-md { font-weight: 600; letter-spacing: -0.02em; line-height: 1.15; }
  .eyebrow {
    font-size: 11px;
    font-weight: 500;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    color: var(--ink-mute);
  }
  .eyebrow-fancy {
    font-size: 11px;
    font-weight: 500;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    color: var(--ink-soft);
    display: inline-flex;
    align-items: center;
    gap: 12px;
  }
  .eyebrow-fancy::before {
    content: '';
    width: 28px;
    height: 1px;
    background: var(--ink-soft);
  }
  .btn-primary {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    padding: 16px 28px;
    background: var(--ink);
    color: var(--paper);
    font-weight: 600;
    font-size: 15px;
    letter-spacing: -0.01em;
    border-radius: 999px;
    transition: transform 200ms ease, background 200ms ease;
  }
  .btn-primary:hover { background: var(--forest); transform: translateY(-2px); }
  .btn-ghost {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    padding: 16px 0;
    color: var(--ink);
    font-weight: 500;
    font-size: 15px;
    border-bottom: 1px solid var(--ink);
    transition: gap 200ms ease;
  }
  .btn-ghost:hover { gap: 14px; }
  .shell { max-width: 1280px; margin: 0 auto; padding: 0 32px; }
  .section { padding: 120px 0; border-top: 1px solid var(--line); }
  .section--lead { border-top: none; }

  /* Hero */
  .hero-grid {
    display: grid;
    grid-template-columns: 1.05fr 1fr;
    gap: 80px;
    align-items: end;
    min-height: 78vh;
    padding-top: 60px;
    padding-bottom: 80px;
  }
  .hero-photo {
    position: relative;
    aspect-ratio: 4 / 5;
    overflow: hidden;
    border-radius: 4px;
    background: var(--cream);
  }
  .hero-photo img {
    width: 100%;
    height: 100%;
    object-fit: cover;
    object-position: 50% 30%;
    filter: contrast(1.04) saturate(0.96);
  }
  .hero-photo-tag {
    position: absolute;
    bottom: 24px;
    left: 24px;
    background: rgba(243, 237, 226, 0.92);
    backdrop-filter: blur(8px);
    padding: 10px 16px;
    border-radius: 999px;
    font-size: 12px;
    font-weight: 500;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    color: var(--ink);
  }
  .hero-stamp {
    position: absolute;
    top: 24px;
    right: 24px;
    width: 88px;
    height: 88px;
    border-radius: 50%;
    background: var(--ink);
    color: var(--paper);
    display: flex;
    align-items: center;
    justify-content: center;
    text-align: center;
    font-size: 11px;
    font-weight: 600;
    letter-spacing: 0.12em;
    text-transform: uppercase;
    line-height: 1.3;
    transform: rotate(-8deg);
  }

  /* Manifesto */
  .manifesto {
    text-align: center;
    padding: 100px 0;
  }
  .manifesto p {
    font-size: clamp(28px, 4.4vw, 56px);
    font-weight: 300;
    line-height: 1.15;
    letter-spacing: -0.02em;
    max-width: 16ch;
    margin: 0 auto;
  }
  .manifesto p em {
    font-style: italic;
    color: var(--ink-soft);
    font-weight: 400;
  }

  /* Approach timeline */
  .approach-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 0;
    border-top: 1px solid var(--ink);
    border-bottom: 1px solid var(--ink);
  }
  .approach-step {
    padding: 36px 28px;
    border-right: 1px solid var(--line);
    position: relative;
  }
  .approach-step:last-child { border-right: none; }
  .approach-step-num {
    font-size: 11px;
    font-weight: 500;
    letter-spacing: 0.18em;
    color: var(--ink-mute);
    margin-bottom: 20px;
  }
  .approach-step-title {
    font-size: 22px;
    font-weight: 600;
    letter-spacing: -0.02em;
    margin-bottom: 12px;
  }
  .approach-step-text {
    font-size: 14px;
    color: var(--ink-soft);
    line-height: 1.5;
  }

  /* Cases */
  .case-featured-link { transition: transform 200ms ease; display: block; }
  .case-featured-link:hover { transform: translateY(-4px); }
  .case-featured-link:hover .case-title { color: var(--forest); }
  .case-featured {
    display: grid;
    grid-template-columns: 1.1fr 1fr;
    gap: 60px;
    padding: 80px 0;
    border-top: 1px solid var(--line);
    align-items: center;
  }
  .case-featured:nth-child(even) { grid-template-columns: 1fr 1.1fr; direction: rtl; }
  .case-featured:nth-child(even) > * { direction: ltr; }
  .case-thumb {
    aspect-ratio: 4 / 5;
    background: var(--cream);
    border-radius: 4px;
    overflow: hidden;
    position: relative;
  }
  .case-thumb-label {
    position: absolute;
    bottom: 20px;
    left: 20px;
    font-size: 11px;
    font-weight: 500;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    color: var(--ink-mute);
  }
  .case-eyebrow {
    font-size: 11px;
    font-weight: 500;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    color: var(--ink-mute);
    margin-bottom: 20px;
  }
  .case-num {
    font-family: 'Manrope', sans-serif;
    font-weight: 700;
    font-size: clamp(80px, 12vw, 160px);
    line-height: 0.85;
    color: var(--ink);
    margin-bottom: 24px;
    letter-spacing: -0.05em;
  }
  .case-num .small { font-size: 0.4em; color: var(--ink-mute); font-weight: 500; }
  .case-title { font-size: 28px; font-weight: 600; letter-spacing: -0.02em; margin-bottom: 16px; }
  .case-text { font-size: 15px; color: var(--ink-soft); line-height: 1.6; margin-bottom: 24px; }
  .case-tags { display: flex; flex-wrap: wrap; gap: 8px; }
  .case-tag {
    padding: 6px 12px;
    border: 1px solid var(--line);
    border-radius: 999px;
    font-size: 12px;
    color: var(--ink-soft);
  }
  .case-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 16px;
    margin-top: 60px;
  }
  .case-mini {
    aspect-ratio: 4 / 5;
    background: var(--cream);
    border-radius: 4px;
    padding: 20px;
    display: flex;
    flex-direction: column;
    justify-content: space-between;
    position: relative;
    transition: transform 200ms ease;
  }
  a.case-mini:hover { transform: translateY(-4px); background: var(--ivory); }
  .case-mini-label { font-size: 10px; font-weight: 500; letter-spacing: 0.18em; text-transform: uppercase; color: var(--ink-mute); }
  .case-mini-title { font-size: 18px; font-weight: 600; letter-spacing: -0.02em; }
  .case-mini-empty {
    border: 1px dashed var(--line);
    background: transparent;
    align-items: center;
    justify-content: center;
    color: var(--ink-mute);
    font-size: 12px;
    letter-spacing: 0.1em;
    text-transform: uppercase;
  }

  /* Funnel tabs */
  .funnel-tabs {
    display: flex;
    gap: 4px;
    border-bottom: 1px solid var(--line);
    margin-bottom: 40px;
    flex-wrap: wrap;
  }
  .funnel-tab {
    padding: 16px 24px;
    background: transparent;
    border: none;
    font-family: 'Manrope', sans-serif;
    font-size: 14px;
    font-weight: 500;
    color: var(--ink-mute);
    cursor: pointer;
    position: relative;
    letter-spacing: -0.01em;
  }
  .funnel-tab[aria-pressed="true"] { color: var(--ink); }
  .funnel-tab[aria-pressed="true"]::after {
    content: '';
    position: absolute;
    left: 24px;
    right: 24px;
    bottom: -1px;
    height: 2px;
    background: var(--ink);
  }
  .funnel-step {
    display: grid;
    grid-template-columns: 1fr 1.4fr;
    gap: 60px;
    align-items: start;
    padding: 48px 0;
    border-top: 1px solid var(--line-soft);
  }
  .funnel-step:last-child { border-bottom: 1px solid var(--line-soft); }
  .funnel-step-num {
    font-size: 11px;
    font-weight: 500;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    color: var(--ink-mute);
    margin-bottom: 16px;
  }
  .funnel-step-title { font-size: 32px; font-weight: 600; letter-spacing: -0.025em; line-height: 1.1; margin-bottom: 16px; }
  .funnel-step-text { font-size: 15px; color: var(--ink-soft); line-height: 1.6; }
  .funnel-step-image {
    aspect-ratio: 4 / 5;
    background: var(--cream);
    border-radius: 4px;
    overflow: hidden;
    position: relative;
  }
  .funnel-step-image-tag {
    position: absolute;
    bottom: 16px;
    left: 16px;
    padding: 8px 14px;
    background: rgba(243, 237, 226, 0.92);
    backdrop-filter: blur(8px);
    border-radius: 999px;
    font-size: 11px;
    font-weight: 500;
    letter-spacing: 0.12em;
    text-transform: uppercase;
    color: var(--ink);
  }

  /* Metrics */
  .metrics-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 0;
    border-top: 1px solid var(--ink);
    border-bottom: 1px solid var(--ink);
  }
  .metric-card {
    padding: 48px 32px;
    border-right: 1px solid var(--line);
  }
  .metric-card:last-child { border-right: none; }
  .metric-eyebrow {
    font-size: 11px;
    font-weight: 500;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    color: var(--ink-mute);
    margin-bottom: 24px;
  }
  .metric-row {
    display: flex;
    align-items: baseline;
    gap: 16px;
    margin-bottom: 8px;
  }
  .metric-from { font-size: 32px; font-weight: 300; color: var(--ink-mute); text-decoration: line-through; text-decoration-color: var(--ink-mute); }
  .metric-arrow { font-size: 20px; color: var(--ink-mute); }
  .metric-to { font-size: 56px; font-weight: 700; letter-spacing: -0.03em; }
  .metric-to-unit { font-size: 24px; color: var(--ink-mute); font-weight: 500; }
  .metric-name { font-size: 15px; font-weight: 600; margin-top: 20px; }
  .metric-desc { font-size: 13px; color: var(--ink-soft); margin-top: 6px; line-height: 1.5; }

  /* Pricing */
  .pricing-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 16px;
  }
  .pricing-card {
    background: var(--ivory);
    border: 1px solid var(--line);
    border-radius: 6px;
    padding: 32px 24px;
    display: flex;
    flex-direction: column;
    min-height: 420px;
  }
  .pricing-card--lead { background: var(--ink); color: var(--paper); border-color: var(--ink); }
  .pricing-card--lead .pricing-eyebrow { color: rgba(243, 237, 226, 0.6); }
  .pricing-card--lead .pricing-features li { color: rgba(243, 237, 226, 0.85); }
  .pricing-card--lead .pricing-price { color: var(--paper); }
  .pricing-card--lead .pricing-tag { background: rgba(243, 237, 226, 0.12); color: var(--paper); border-color: rgba(243, 237, 226, 0.2); }
  .pricing-eyebrow {
    font-size: 11px;
    font-weight: 500;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    color: var(--ink-mute);
    margin-bottom: 16px;
  }
  .pricing-name { font-size: 22px; font-weight: 600; letter-spacing: -0.02em; margin-bottom: 12px; }
  .pricing-desc { font-size: 13px; color: var(--ink-soft); line-height: 1.5; margin-bottom: 24px; }
  .pricing-card--lead .pricing-desc { color: rgba(243, 237, 226, 0.7); }
  .pricing-price {
    font-size: 36px;
    font-weight: 700;
    letter-spacing: -0.03em;
    margin-bottom: 4px;
  }
  .pricing-price-unit { font-size: 14px; color: var(--ink-mute); font-weight: 400; margin-bottom: 24px; }
  .pricing-card--lead .pricing-price-unit { color: rgba(243, 237, 226, 0.6); }
  .pricing-features { list-style: none; padding: 0; margin: 0 0 24px; flex-grow: 1; }
  .pricing-features li {
    font-size: 13px;
    color: var(--ink-soft);
    padding: 8px 0;
    border-top: 1px solid var(--line-soft);
    display: flex;
    align-items: flex-start;
    gap: 10px;
  }
  .pricing-card--lead .pricing-features li { border-top-color: rgba(243, 237, 226, 0.12); }
  .pricing-features li::before {
    content: '·';
    color: var(--ink-mute);
    font-weight: 700;
    flex-shrink: 0;
  }
  .pricing-card--lead .pricing-features li::before { color: rgba(243, 237, 226, 0.6); }
  .pricing-tag {
    display: inline-block;
    padding: 6px 10px;
    background: var(--cream);
    border: 1px solid var(--line);
    border-radius: 999px;
    font-size: 11px;
    font-weight: 500;
    color: var(--ink-soft);
    align-self: flex-start;
  }

  /* Education */
  .edu-card {
    background: var(--ivory);
    border: 1px solid var(--line);
    border-radius: 6px;
    padding: 60px 50px;
    display: grid;
    grid-template-columns: 1fr 1.2fr;
    gap: 60px;
    align-items: center;
  }
  .edu-mark {
    aspect-ratio: 1;
    background: var(--ink);
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    color: var(--paper);
    font-size: 64px;
    font-weight: 700;
    letter-spacing: -0.05em;
    max-width: 240px;
  }
  .edu-text-title { font-size: 28px; font-weight: 600; letter-spacing: -0.02em; margin-bottom: 16px; }
  .edu-text-body { font-size: 15px; color: var(--ink-soft); line-height: 1.6; margin-bottom: 24px; }
  .edu-stat { display: flex; gap: 48px; padding-top: 24px; border-top: 1px solid var(--line); }
  .edu-stat-num { font-size: 40px; font-weight: 700; letter-spacing: -0.03em; }
  .edu-stat-num-unit { font-size: 18px; color: var(--ink-mute); font-weight: 500; }
  .edu-stat-label { font-size: 12px; color: var(--ink-mute); margin-top: 4px; text-transform: uppercase; letter-spacing: 0.1em; }

  /* Footer / Contacts */
  .footer-cta {
    background: var(--ink);
    color: var(--paper);
    padding: 120px 0;
    position: relative;
    overflow: hidden;
  }
  .footer-cta-title {
    font-size: clamp(48px, 8vw, 120px);
    font-weight: 700;
    letter-spacing: -0.04em;
    line-height: 0.95;
    margin-bottom: 60px;
  }
  .footer-cta-grid {
    display: grid;
    grid-template-columns: 1.4fr 1fr;
    gap: 80px;
    align-items: end;
  }
  .footer-contacts { display: flex; flex-direction: column; gap: 14px; }
  .footer-contact-row { display: flex; justify-content: space-between; align-items: center; padding: 18px 0; border-top: 1px solid rgba(243, 237, 226, 0.15); }
  .footer-contact-row:last-child { border-bottom: 1px solid rgba(243, 237, 226, 0.15); }
  .footer-contact-label { font-size: 12px; font-weight: 500; letter-spacing: 0.18em; text-transform: uppercase; color: rgba(243, 237, 226, 0.6); }
  .footer-contact-value { font-size: 18px; font-weight: 500; letter-spacing: -0.01em; }
  .footer-contact-value a { color: var(--paper); text-decoration: none; border-bottom: 1px solid rgba(243, 237, 226, 0.4); }
  .footer-contact-value a:hover { border-bottom-color: var(--paper); }
  .footer-bottom {
    display: flex;
    justify-content: space-between;
    align-items: center;
    margin-top: 80px;
    padding-top: 32px;
    border-top: 1px solid rgba(243, 237, 226, 0.15);
    font-size: 12px;
    color: rgba(243, 237, 226, 0.5);
  }

  /* Nav */
  .nav-shell { display: flex; justify-content: space-between; align-items: center; padding: 28px 0; }
  .logo-block { display: flex; flex-direction: column; gap: 2px; line-height: 1; }
  .logo-sub { font-size: 11px; font-weight: 500; letter-spacing: 0.02em; color: var(--ink-soft); }
  .logo-name { font-size: 22px; font-weight: 700; letter-spacing: -0.015em; }
  .nav-links { display: flex; gap: 36px; align-items: center; }
  .nav-link { font-size: 14px; font-weight: 500; color: var(--ink-soft); letter-spacing: -0.01em; }
  .nav-link:hover { color: var(--ink); }
  .nav-cta { padding: 10px 20px; background: var(--ink); color: var(--paper); border-radius: 999px; font-size: 13px; font-weight: 500; }

  /* Mobile */
  @media (max-width: 900px) {
    .shell { padding: 0 20px; }
    .section { padding: 72px 0; }
    .hero-grid { grid-template-columns: 1fr; gap: 40px; min-height: auto; padding-top: 32px; padding-bottom: 40px; }
    .hero-photo { aspect-ratio: 4 / 4.5; }
    .approach-grid { grid-template-columns: 1fr 1fr; }
    .approach-step { border-bottom: 1px solid var(--line); }
    .approach-step:nth-child(2) { border-right: none; }
    .approach-step:nth-child(3), .approach-step:nth-child(4) { border-bottom: none; }
    .case-featured, .case-featured:nth-child(even) { grid-template-columns: 1fr; gap: 24px; padding: 48px 0; direction: ltr; }
    .case-grid { grid-template-columns: 1fr 1fr; }
    .funnel-step { grid-template-columns: 1fr; gap: 24px; padding: 32px 0; }
    .funnel-step-image { aspect-ratio: 4 / 4; }
    .metrics-grid { grid-template-columns: 1fr; }
    .metric-card { border-right: none; border-bottom: 1px solid var(--line); }
    .metric-card:last-child { border-bottom: none; }
    .pricing-grid { grid-template-columns: 1fr; }
    .edu-card { grid-template-columns: 1fr; padding: 40px 28px; gap: 32px; }
    .edu-mark { max-width: 140px; font-size: 48px; }
    .footer-cta { padding: 72px 0; }
    .footer-cta-grid { grid-template-columns: 1fr; gap: 40px; }
    .footer-bottom { flex-direction: column; gap: 12px; text-align: center; }
    .nav-links .nav-link { display: none; }
  }

  /* Focus */
  a:focus-visible, button:focus-visible {
    outline: 2px solid var(--ink);
    outline-offset: 4px;
    border-radius: 4px;
  }

  /* Скрыть платформенный бейдж Spru */
  #spru-pages-badge-host { display: none !important; }